The 10 Best Japanese Make-Up Brands & Products in 2025
10 Best Japanese Makeup Brands You May Not Know About
10 Best Japanese Makeup Brands You May Not Know About
Japan consistently places in the top five of global makeup markets, and a simple stroll through one of Tokyo’s famed department stores instantly reveals the elite status Japan’s beauty products hold for women from every walk of life. Japanese makeup follows a philosophy of nurturing self-care that highlights natural longevity and promotes a youthful glow through moisturizing layers and clarifying ingredients. To help you find the perfect palette for your look and more of your future faves, here are our top 10 recommendations for Japanese makeup brands to revitalize your cosmetics collection.
Shiseido Group
Quite possibly the most recognized cosmetic company in Japan, Shiseido Group is a conglomerate of 42 brands dedicated to makeup, skin care, body care, and hair care. To help you narrow down the list, we’re highlighting four makeup brands with the distinction of being exclusively available to Asian markets. (But don’t worry, you can easily get them through FROM JAPAN!)
Integrate Makeup
Integrate Makeup blends subdued elegance with an affordable price point in their range of multi-purpose palettes and more helpful products for women in their late 20–30s. Available in Japan, China, and other Asia-Pacific markets, Integrate markets itself as a positive solution to blemishes, shadows, and fine lines so that women can “Live lovely ♥” from application to removal.
Majolica Majorca Makeup
Sealed within tiara-topped cases and gilded in enchanting script, Majolica Majorca Makeup casts a spell of beauty that’s sure to make any princess “the fairest of them all.” Though fit for royalty, this fairy-tale brand sells for a price that any romantic-at-heart can afford, alluring young women with the promise of ingenious functionality, quality ingredients, and a kiss of true loveliness.
Maquillage Makeup
Providing a sophisticated, “barely there” look for working women, Maquillage Makeup continues its 13-year reign of mid-priced, “intuitively beautiful” cosmetics packaged in jeweled cases. In 2017, Maquillage joined forces with anime’s famed Sailor Senshi to create a limited-edition Sailor Moon collaboration. Accented with astral imagery and an iconic blue-pink gradient, the lovely UV powder and foundation transforms any feminine civilian into a magical girl — no Moon Prism Power required.
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